A Juicebar in Georgetown, Penang
Here’s what I’ve been working on lately, it’s a branding, interior design and planning project for my parents’ juicebar opening soon in Georgetown, Penang at the new Komtar Walk. I wanted to showcase an image that is both modern, yet home-grown, a delicate balance of tropical flavor, whimsical fruity fun and a family-run business. It would be really nice to get rubber stamps for the logo and stamp it onto paper-bags or boxes for takeaway.
Surrounded by fast food joints in the strip, I wanted Fruity Mix to stand out as a warm, welcoming and cozy hangout joint. Lots of warm tropical woods, minty greens and glowing modern orange. A rustic, home-grown edge to take away the the slickness of most such joints. Chalkboard menus for easy and economical menu changes (according to the fruit seasons) and a fun painted mural of an abstract local fruit tree to add a splash of fun to the environment. Soft fabric lampshades in juicy shades and patterns for an even more homey feeling that invites intimacy.
It should be a joint enjoyed by locals and tourists alike- nourishing themselves on healthy, unique concoctions all made from the delicious varieties of tropical fruit, as well as yummy snack platters found nowhere else. A juice bar to drop by, to hang out and to have parties. The banquette easily accommodates formal seating arrangements for large parties with the simple addition of a rectangular table top. Imagine a fabulous birthday party with your best friends while slurping on fresh fruity drinks and special cocktails blends, snack platters and home-baked celebration cakes!
Some environmental-friendly tips: glassware for eating/drinking in, disposable plastic cups only for take away. Fruity Mix can also offer pretty stainless drinking bottles for toting. Repeat customers are encouraged to bring along their Fruity Mix bottles for filling up and will get discounts on their drinks. I really think a slim whiskey flask type of stainless steel bottle should be made, so that they can be packed easily in bags or briefcases. I have yet to see one in the market. Ideally, the Fruitymix bottles are so fabulous and cool that everyone would want to have one for themselves-and Fruity Mix gets brownie points for free advertisement and saving the landfill!
fruitymix bottles
Cheers!
Amy