I wanted to design a wedding set for Janine (the Green Guru creating waves of change with her non-profit Green Wave , follow her on twitter here), that showed her steadfast commitment for a waste-less environmentally-conscious wedding without compromising on her taste for the tangibly rustic and earthy!
I didn’t want Janine to miss out on the tactility of real invitations because I truly believe that digital invitations can both be beautiful and almost touchable.
Her gorgeous color palette of amethyst, orange, and hint of green, aptly inspired by breathtaking Southern California sunsets and abundant wildflowers. Click to view on background.
a Summer Equinox Engagement Party!
True to her eco-wedding commitment, the first of her wedding set is a digital invitation to an engagement party in a wine bar in Santa Monica, a sustainable Los Angeles beachfront community. As it was to occur on June 21st, Summer Equinox, I designed it around that, her sunset palette, and a hint of the Beatles (to set the stage for the next wedding item, stay tuned!).
I wanted the overall artwork and design to be fresh, bold and modern and reflect Janine and Ken’s love for nature, the sun, the surf and good times.
Details like the deckled cotton paper and classic wooden clips on a hemp line offer an illusion of depth and materiality while ‘hand-written’ greetings make it more personal.
As a contrast to other ways that digital invitations/greetings can be done, here is another example:
Nikki's Save the Date
One of the best things of an electronic invite or save the date is that the sky is the limit without breaking the bank or using up materials. Any element you want represented of your event or wedding can be brought into the image without much hunting around.
Nikki’s Save the Date is a good example of a creative couple, she a photographer, and he a writer, who wanted something themed around their beautiful historical venue and vintage key favors. She wanted something with vintage wallpapers, and in an autumn palette of golds and rusty oranges. Of course, no such combination of elements in a photo exist, but with a digital invite, anything was possible!
What other ways do you think this can be done? Do share!